Brazilian International Rubber Tire Exhibition (Pneushow & Expobor) 2026

Introduction

The 2026 Brazilian International Rubber Tire Exhibition (Pneushow & Expobor), hosted by Francal Feirase Empreendimentos Ltda of Brazil, will be held in São Paulo, Brazil from June 23rd to 25th, 2026. As a leading exhibition in the rubber tire industry in Latin America, this exhibition has been successfully held multiple times. SFT will participate in this exhibition to connect with global industry partners and help Chinese rubber tire enterprises expand the market in South America.

• Basic Overview of the Exhibition

• The 2026 Brazilian International Rubber Tire Exhibition is a highly influential industry professional exhibition in Latin America. The exhibition cycle is once every two years. Since its first edition in 1996, this exhibition has become one of the leading exhibitions that drive industry development and update market dynamics. After many years of development, it has become one of the largest tire, rubber, and related equipment exhibitions in Latin America. This exhibition continues the previous professional positioning and focuses on the entire tire industry chain and rubber product technology, providing a platform for global enterprises to connect with the South American market.

• Operational Achievements of Previous Exhibitions

The 2024 Brazilian International Rubber Tire Exhibition demonstrated strong industry appeal. The exhibition area reached 19,000 square meters. The exhibition successfully attracted more than 193 enterprises in the tire and rubber industry to participate, with international exhibitors coming from countries and regions such as the United States, Spain, Italy, the Netherlands, and Saudi Arabia. At the same time, the exhibition welcomed over 9,600 professional visitors from 19 countries, continuously improving the international and professional level, and becoming the core carrier of South American rubber tire industry exchanges.

• Current Market Demand for Rubber Tires in Brazil

The import demand for rubber tires in Brazil in 2024 showed a significant growth trend. According to statistics from the Brazilian Trade Secretariat, in the first half of 2024, the import volume of semi-rubber tires in Brazil increased by 62%, reaching 22.7 million tires, and the import value increased by 53.5% to 479 million US dollars. China, Vietnam, and India were the top three countries in terms of import volume of semi-rubber tires in Brazil, with China accounting for 78% of the total import volume of semi-rubber tires in Brazil, and its import volume increased by 84.6%. During the same period, the import volume of full-rubber tires in Brazil increased by 32.4%, and the import value increased by 35%, with an average price increase of 2%. The demand for Chinese tire products in the Brazilian market is strong.

• Advantages of China-Brazil Tire Trade Cooperation

The rubber tire trade between China and Brazil has a good cooperation foundation and development environment. Brazil, as a major country in Latin America, has the largest territory, population, and GDP in the region, and is the eighth-largest economy in the world. It has strong radiation capabilities for the markets of neighboring countries in South America. Currently, the political, economic, and cultural relations between China and Brazil are at the best period in history, and Brazil is China's largest trading partner in Latin America. Chinese auto parts products occupy a high share in the Brazilian market. From the cost perspective, Chinese component products have a significant advantage in Brazil, with the cost of Chinese products being about 40% lower than that of Brazil, after deducting transportation fees and tariffs, it is still 25% lower. Chinese tires and rubber products are of high quality and low price, and are highly recognized by the Brazilian market.

• Core Exhibition Scope

The 2026 Brazilian International Rubber Tire Exhibition covers the entire tire and rubber industry chain, including various types of tire rims, inner tubes, tire raw materials, rubber and products, rubber and plastic machinery, tire rim accessories, tire manufacturing equipment and technology, tire refurbishment and repair equipment and products, and automotive maintenance equipment and products.

• SFT will participate in this exhibition and will deeply explore the global rubber material market. 

SFT Rubber Materials Company, as a global professional supplier of rubber materials, additives and reinforcing materials, will officially participate in the 2026 Brazilian International Rubber Tire Exhibition. The company has been deeply involved in the industry for over 25 years, focusing on providing reinforcing materials, rubber composites and special additives for industrial rubber products such as tires, hoses and conveyor belts. With stable quality and customized solutions, its products are exported to more than 30 countries and regions in Asia, Europe and South America. The company's official website is https://www.sftrubber.com/, where you can find all product series and cooperation details. This exhibition participation aims to connect with local customers in South America and deepen the layout in the Brazilian and Latin American markets.